Taking the apprenticeship conversation to the parents with Tideway.

As part of our CITB funded Higher Level and Degree Apprenticeships programme, we teamed up with Tideway to deliver an evening of apprenticeship myth busting information to parents and teachers.

Despite the rise of social media influencers, the people that still hold the greatest sway over the life choices of young people are their parents and teachers. We devised an evening to shine a light on the benefits and realities of apprenticeships and answer the questions of parents and teachers regarding alternative routes to degrees and careers.

Managed by Construction Youth Trust and hosted by Tideway, an industry panel led a discussion on apprenticeships for the first part of the event. The panel consisted of apprentices from BAM UK, ISG and Jacobs, a teacher, an undergraduate on summer placement, a Kier CSR manager, a HR Business Partner from Jacob’s and an Early Careers Partner from ISG forming a collection of apprenticeship experts. The panel openly discussed the benefits of apprenticeships, the application process, their own experience of the apprenticeship route and the various opportunities available within their own companies to give the audience a well-rounded appreciation of the truth of apprenticeships.

One parent said: “I feel more confident than ever to encourage my child to pursue a career in engineering through an apprenticeship. The opportunities I have heard tonight, that they will benefit from, outweighs the “uni experience” and the biggest bonus…. No debt!!”

Following the panel discussion there was time for an open Q&A session which threw up a variety of really interesting and insightful questions about the futures of their young people. After the more formal part of the event, there was an opportunity for the parents and teachers to network with the apprenticeship experts and ask those questions perhaps too bold for a group setting!

“Kier are proud to have been part of the parents event hosted by Construction Youth Trust, it was a fantastic forum to engage with both parents and young people; giving them information about apprenticeships and opportunities within Kier – it was great to be involved – thank you”

University isn’t the best route for every young person into a career and it’s incredibly important that stigma around the quality and validity of an apprenticeship is targeted. The presence of so many top industry employers at the event championing apprenticeships was essential in convincing the audience of the worth of an apprenticeship. We are incredibly thankful to our industry partners for their support and we’re looking forward to further collaborations on these influence the influencers events.

Every young person should have the opportunity to achieve their full career potential. If the expense or learning style of university is a barrier to their success, we need to ensure that they have access to alternative and viable pathways.